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Competitive Intelligence & Sales Automation Platform for Hospitality
  1. case
  2. Competitive Intelligence & Sales Automation Platform for Hospitality

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Competitive Intelligence & Sales Automation Platform for Hospitality

tatvasoft.com
Hospitality & leisure

Challenges in Sales Process Efficiency and Competitive Intelligence

Manual data processing consumes excessive time, lacks automated lead generation capabilities, inability to track competitor hotel events in real-time, inefficient sales workflows from lead generation to event planning, and manual verification processes creating bottlenecks in hospitality sales operations.

About the Client

Provider of sales and marketing solutions for group sales in the hospitality sector with global operations

Objectives for Enhanced Sales and Competitive Intelligence System

  • Automate conversion of raw field research data into actionable insights
  • Create scalable competitive intelligence tracking capabilities
  • Streamline sales processes from lead generation to meeting management
  • Enable real-time competitor event monitoring across multiple geographies
  • Implement automated verification and image processing workflows

Core Functional Requirements for Competitive Intelligence Platform

  • Advanced search engine with dynamic date filtering and keyword recognition
  • Interactive map-based search with radius-based location filtering
  • Customizable dashboard with calendar and graphical data visualization
  • Automated report generation and email delivery system
  • Competitor event tracking with daily updates
  • Bulk image compression and resizing functionality

Technology Stack Requirements

.NET Framework
C#
Microsoft SQL Server
Telerik UI Components
DayPilot Scheduling
Google Maps API

System Integration Requirements

  • Google Maps API for location-based services
  • Email service for automated report delivery
  • Third-party image processing libraries

Non-Functional Requirements

  • High scalability to handle large volumes of event data
  • Optimized search performance for real-time queries
  • Data security for sensitive competitive intelligence
  • Cross-regional reliability across multiple geographies

Expected Business Impact of Sales Automation and Competitive Intelligence Platform

Streamlined sales operations with 40% reduction in manual tasks, enhanced competitive intelligence capabilities enabling proactive market positioning, automated lead generation increasing conversion rates by 25%, and real-time event tracking providing actionable market insights across all operational regions.

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