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Development of Gamified Regional Engagement Mobile Application for Local Business Promotion

essentialdesigns.net

Business services

Tourism

Mobile applications

Challenges in Sustaining Customer Engagement and Regional Traffic Distribution

Local businesses on Vancouver Island face challenges in attracting consistent customer traffic and fostering regional tourism. Existing solutions lack engagement and fail to provide a scalable system for tracking visits and incentivizing exploration across diverse geographical areas.

About the Client

A regional engagement platform designed to incentivize visits to local businesses through gamified QR code check-ins, promoting tourism and local commerce across Vancouver Island

Key Goals for Platform Development

Create cross-platform mobile application (iOS/Android) for broad accessibility
Implement QR code-based check-in system for location verification
Develop reward mechanisms to drive sustained user engagement
Establish regional segmentation to promote balanced tourism distribution
Build scalable backend infrastructure for business and user management

Core System Functionalities and Features

QR code scanning interface for business check-ins
Geographical area segmentation (8 regions)
Progress tracking for area completion
Digital rewards catalog with redemption system
User profile management with engagement analytics
Admin dashboard for business onboarding and campaign management

Technology Stack Requirements

React Native/Flutter for cross-platform development

Node.js backend with MongoDB database

AWS/GCP cloud infrastructure

Google Maps API integration

Third-Party System Integrations

QR code generation and scanning SDKs
Location-based services API
Payment gateway for reward distribution
Analytics platform (e.g., Firebase)

System Quality Attributes

Support 100,000+ concurrent users
99.9% system uptime SLA
Real-time check-in validation (<500ms latency)
GDPR-compliant data protection
Multi-tenancy architecture for business management

Expected Business Impact on Local Commerce and Tourism

Projected 40% increase in participating businesses' foot traffic through gamified engagement, with 25% growth in cross-regional tourism. Platform expected to drive $2M+ annual economic activity through incentivized local commerce participation.