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Development of Enhanced Web Application for Custom Number Plate Sales with DVLA Integration

hiyield.co.uk

Retail

eCommerce

Automotive

Challenges in Online Sales and User Engagement

Existing website lacked modern web app functionality, required integration with DVLA database for private registration display, needed improved user experience to optimize conversion rates, and required mobile optimization for diverse device users.

About the Client

Custom 3D/4D number plate supplier operating nationwide in the UK with an online platform

Objectives for Web Application Enhancement

Transform existing website into a feature-rich web application
Integrate DVLA database for real-time private registration availability
Enhance user experience through modern UI/UX design
Optimize conversion rates through streamlined purchasing journeys
Ensure responsive design across all device types

Core System Functionalities

Advanced DVLA database search with filtering options
Interactive 3D plate rendering with drag-and-drop visualization
Dual user journey pathways (Registration Search vs. Plate Purchase)
Mobile-optimized responsive interface
Integrated shopping cart with real-time product visualization
Tab-based product categorization system

Technology Stack Requirements

Nuxt3 framework

TailwindCSS

Prismic CMS

TypeScript

BigCommerce

External System Integrations

DVLA database API integration
Secure payment gateway integration
Cross-device analytics tracking

Performance and Scalability Requirements

High-availability architecture for nationwide traffic
Sub-second response times for interactive features
GDPR-compliant data handling
Future-proof scalability for database expansion

Expected Business Impact

Projected 500%+ increase in conversion rates through enhanced user experience, expanded revenue opportunities via DVLA registration intermediation, improved customer satisfaction with interactive visualization tools, and strengthened market position as a technology leader in the number plate industry.