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Development of Enhanced VR Market Research Platform - Rexee

https://www.takeaway-reality.com

Information technology

Challenges with Current VR Market Research Platform

While the initial VR market research platform (Rexee) achieved significant milestones, there's a need to expand its functionality, improve user experience, and enhance data analytics capabilities to meet evolving industry demands and solidify market leadership. The current platform requires ongoing updates and refinements to maintain a competitive edge.

About the Client

Takeaway Reality is an innovative technology company specializing in developing cutting-edge VR and AR applications for various industries. They have a strong track record of creating 'world's first' solutions and fostering strategic partnerships.

Project Goals

Enhance the existing Rexee VR market research platform with new features and functionalities.
Improve the user experience (UX) and user interface (UI) of the platform for both researchers and respondents.
Expand the platform's capabilities to support a wider range of market research methodologies.
Integrate advanced analytics tools to provide deeper insights from VR market research data.
Ensure scalability and performance to accommodate a growing user base and data volume.
Maintain and enhance the platform's security and data privacy measures.

Functional Requirements

Expanded module for qualitative interviews and focus groups with advanced features like 3D object manipulation and virtual whiteboard collaboration.
Enhanced shelf testing module with real-time data tracking and decision-making process analysis.
Improved survey design tools with advanced question types and branching logic.
Integration with third-party survey platforms for data import and export.
Advanced data analytics dashboard with visualization and reporting capabilities.
Enhanced admin portal for user management, session scheduling, and reporting.
Incentive system with a wider variety of virtual rewards.

Preferred Technologies

Unity game engine

Backend system for data management and integration

Meta Quest platform

Hand tracking technologies

Speech recognition technology

Required Integrations

Existing market research survey platforms (e.g., Qualtrics, SurveyMonkey)
CRM systems
Data analytics platforms

Non-Functional Requirements

Scalability to handle a large number of concurrent users.
High performance and low latency for a seamless VR experience.
Robust security measures to protect user data and privacy.
Cross-platform compatibility (Meta Quest 2, 3, Pro, and future devices).
Accessibility considerations for users with disabilities.

Expected Business Impact

This project will solidify Takeaway Reality's position as a leader in VR market research, expand its market reach, and generate new revenue streams. By offering a comprehensive and innovative VR platform, Takeaway Reality will attract a wider range of clients in the market research industry and drive adoption of this emerging technology. The enhanced platform will also improve data quality and provide deeper insights, leading to more valuable research outcomes for clients.