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Development of Enhanced News Mobile Application

tridhyatech.com

Media

Information technology

Challenges with Current News App and User Engagement

The existing news app lacks personalization, seamless social sharing, and an effective notification system, resulting in limited user engagement and difficulty in delivering relevant news content to individual users. The app struggles to provide a simple and intuitive sharing experience across different user demographics and technological skill levels. Notification delivery is not reliably real-time, and the news content is not adequately personalized to user interests.

About the Client

A leading media and communication company providing news and information to a global audience.

Project Goals

Develop a highly customizable news platform for users to follow specific topics and favorite anchors.
Implement a robust, real-time personalized notification system.
Integrate seamless social media sharing capabilities.
Develop an algorithm for personalized news content delivery based on user preferences and reading behavior.
Enhance user engagement and retention through a superior news experience.

Functional Requirements

Personalized news feed based on user interests and reading history.
Customizable notification settings for news topics and alerts.
One-click social media sharing to various platforms.
User profile management with preferred topics and anchors.
Content recommendation algorithm for relevant articles.
Real-time news updates and push notifications.
Offline reading capabilities.

Preferred Technologies

Swift (iOS)

Firebase Cloud Messaging

Cloud-based backend (e.g., AWS, Google Cloud)

RESTful APIs

Required Integrations

Social media platforms (e.g., Facebook, Twitter, LinkedIn)
Push notification services (e.g., Firebase Cloud Messaging)
Analytics platforms (e.g., Google Analytics)

Non-Functional Requirements

Scalability to handle a large user base.
High performance and fast loading times.
Secure data storage and transmission.
Cross-platform compatibility (iOS and Android).
Accessibility for users with disabilities.

Expected Business Impact

The development of this enhanced news app is expected to significantly increase user engagement, expand the news organization's reach, improve user retention, and provide a competitive advantage in the media market. Personalized content and seamless sharing will enhance user satisfaction and drive app usage, leading to increased advertising revenue and brand loyalty.