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Development of Enhanced Lead Nurturing Platform for Real Estate Sales Optimization
  1. case
  2. Development of Enhanced Lead Nurturing Platform for Real Estate Sales Optimization

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Development of Enhanced Lead Nurturing Platform for Real Estate Sales Optimization

saritasa.com
Real estate
Business services

Challenge in Continuous Lead Engagement

Real estate sales representatives face difficulties maintaining 24/7 lead engagement, risking lost opportunities due to delayed responses and inefficient lead nurturing processes. Current systems lack automated, reliable communication channels to ensure immediate lead interaction when primary agents are unavailable.

About the Client

Real Contact offers personalized lead nurturing services to real estate agents, enhancing buyer/seller experiences and deal closures through professional communication solutions.

Strategic Development Goals

  • Create a concierge sales platform connecting leads with live representatives during agent unavailability
  • Implement automated lead distribution based on concierge response performance metrics
  • Enable multi-channel communication (SMS/calls) through unified lead management interface

Core System Capabilities

  • Twilio API integration for SMS/call handling
  • Pusher API integration for real-time messaging
  • Cross-platform web/iOS application for lead management
  • Dynamic lead assignment algorithm based on response time metrics
  • Shared SMS number functionality for team collaboration

Technology Stack Requirements

Twilio
Pusher
Web application framework
iOS development platform

System Integration Needs

  • Twilio Communication APIs
  • Pusher Real-time Messaging
  • CRM system connectors

Operational Requirements

  • High-availability architecture for 24/7 operation
  • Sub-1 second response time for lead routing
  • Enterprise-grade data encryption for communication records
  • Scalable infrastructure to handle peak lead volumes

Business Value Projections

Implementation of this platform is expected to increase lead conversion rates by 30-40% through guaranteed immediate engagement, reduce lead attrition from communication gaps, and provide measurable performance metrics for sales optimization. The system's automated routing should improve concierge efficiency while maintaining Saritasa's demonstrated 1.5-year exit strategy timeline.

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