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Development of Endorsevent Platform - Phase 2 & Feature Expansion

visuality.pl

Advertising & marketing

Challenge: Scalability and Feature Expansion

Endorsevent, having successfully launched an MVP, requires further development to scale its user base, expand feature offerings, and enhance the intelligence of event-sponsor matching. The current platform needs improvements to accommodate growing data volumes, increased user activity, and evolving business requirements for both event organizers and sponsors.

About the Client

Endorsevent is a technology platform connecting event organizers with potential sponsors and experiential marketing opportunities.

Project Objectives

Enhance the event-sponsor matching algorithm for improved accuracy and relevance.
Expand platform features based on user feedback and market analysis.
Improve platform scalability to support a growing user base and data volume.
Implement robust reporting and analytics capabilities for both event organizers and sponsors.
Enhance user experience and usability across all devices (web and mobile).

Functional Requirements

Advanced event search and filtering for sponsors.
Automated event recommendation system based on sponsor preferences.
Integrated communication tools for organizers and sponsors.
Offer management and tracking.
Reporting and analytics dashboard for event organizers and sponsors.
Enhanced user profile management.

Preferred Technologies

Ruby on Rails

Mobile-first design approach

Existing style guide adherence

Integrations Required

Email notification service (for weekly event notifications)
Potentially CRM or marketing automation platforms in the future

Key Non-Functional Requirements

Scalability to handle a large number of events and users.
High performance and responsiveness.
Robust security to protect user data.
Mobile responsiveness and compatibility across various devices.
Reliable and consistent platform uptime.

Estimated Business Impact

This project will increase platform engagement, improve conversion rates for event organizers and sponsors, and drive revenue growth for Endorsevent. By providing a more intelligent and user-friendly platform, Endorsevent will solidify its position as the leading platform for event sponsorship and experiential marketing.