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Development of Duel - A Gen Z-Focused Video Challenge Social Media Platform

pragmaticcoders.com

Media

Information technology

ECommerce

Key Challenges Identified

Existing social media platforms lack engaging ephemeral video content tailored to Generation Z's preferences, while privacy-focused alternatives fail to provide compelling user-generated content dynamics and monetization opportunities for creators.

About the Client

Challenger social media startup targeting Generation Z with privacy-focused video content platform

Core Project Goals

Create a niche social media platform centered on user-generated video challenges
Develop an MVP with core engagement features for Gen Z audience
Implement revenue-sharing mechanism through optional ad viewing
Establish scalable infrastructure for content management and user growth

Platform Core Capabilities

Challenge creation and acceptance workflow
Video content browsing with discovery algorithm
Interactive engagement tools (duels, reactions)
User profile management with content curation
Search functionality for challenges and users
Ad revenue-sharing system with opt-in tracking

Technology Stack Requirements

React Native for cross-platform mobile development

AWS cloud infrastructure for video storage/streaming

Node.js backend with real-time capabilities

TensorFlow Lite for content recommendation algorithms

Third-Party System Integrations

Payment gateway for revenue distribution
Analytics platform for user behavior tracking
AR filters SDK for content enhancement
Ad network integration for opt-in promotions

Operational Requirements

Support for 1M+ concurrent video streams
End-to-end encryption for user data privacy
Sub-200ms latency for challenge interactions
Automated content moderation system
Cross-region data compliance (GDPR/CCPA)

Expected Business Outcomes

Establish first-mover advantage in Gen Z-focused ephemeral video social networking, achieve 500k MAUs within 6 months post-launch, create sustainable revenue model through ad-sharing mechanics, and build foundation for social commerce integrations.