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The existing mobile trading app failed to meet distinct needs of two user segments: (1) ordinary investors found it overly complex, and (2) professional traders required advanced functionality. The solution lacked real-time data capabilities, modern security compliance, and scalability to support market expansion goals.
Fast-growing brokerage firm with $20B+ assets under administration, offering low-fee trading solutions and diverse investment accounts.
Projected 40% faster time-to-market for new features, 25% increase in user acquisition through tailored experiences, and 30% improvement in application reliability metrics. The dual-app strategy enables targeted marketing to distinct investor segments while maintaining operational efficiency through shared backend infrastructure.