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Development of Decentralized Programmatic Advertising Marketplace Using Blockchain
  1. case
  2. Development of Decentralized Programmatic Advertising Marketplace Using Blockchain

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Development of Decentralized Programmatic Advertising Marketplace Using Blockchain

10clouds.com
Advertising & marketing
Blockchain
Web3

Industry Challenges in Digital Advertising

Current digital advertising platforms suffer from lack of transparency, high transaction fees (up to 30%), ad blocking technologies, content censorship, and fraud risks. Advertisers face uncertain ROI due to opaque traffic sources, while publishers lose revenue through intermediaries and ad blockers.

About the Client

Decentralized advertising platform leveraging blockchain technology to connect publishers and advertisers

Key Project Goals

  • Create a peer-to-peer advertising marketplace without intermediaries
  • Implement blockchain-based payment system with near-zero fees (0.1%)
  • Enable transparent ad transaction verification for both parties
  • Develop ad delivery resistant to blocking technologies
  • Establish fraud detection and reputation management system

Core System Capabilities

  • Blockchain-based payment processing with ADST tokens
  • Two-step campaign creation and targeting interface
  • Real-time transparent analytics dashboard
  • Fraudulent activity reporting and reputation database
  • Decentralized ad serving infrastructure

Technology Stack

Enterprise Service Chain (ESC) blockchain
Smart contracts for transaction verification
React.js/Vue.js for frontend interfaces
Web3.js/Ethers.js for blockchain integration
Docker/Kubernetes for containerization

System Integrations

  • Ad server infrastructure
  • Cryptocurrency wallet systems
  • Traffic analytics tools
  • Reputation database API
  • Cross-chain bridges for token transfers

System Requirements

  • Support 8M+ daily transactions
  • Sub-100ms ad serving latency
  • 99.99% system uptime SLA
  • Military-grade encryption for data security
  • Scalable consensus mechanism

Expected Business Outcomes

Reduction of transaction costs by 99.7% compared to traditional platforms, 30% increase in publisher revenue through ad blocking resistance, and 40% improvement in advertiser ROI via transparent traffic verification. The system will process over $100M in annual ad spend with enterprise-grade reliability.

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