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MindArk required a cross-platform strategy game to expand audience reach beyond PC users, integrate with their existing Entropia Universe ecosystem, incorporate AR/VR features, and maintain high-quality graphics and engaging gameplay across mobile and desktop platforms.
A game development company specializing in online virtual worlds and cross-platform gaming experiences.
Expanded audience reach through cross-platform availability, increased player engagement via AR/VR features, monetization through in-app purchases and premium versions, strengthened brand loyalty through Entropia Universe integration, and establishment as innovators in hybrid gameplay mechanics.