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Development of Cross-Platform Influencer Marketplace with Compliance and Institutional Integration

lookfar.com

Sports

Advertising & marketing

Information technology

Marketplace Scalability and Compliance Challenges

Existing iOS-only platform and admin portal lacked cross-platform support, compliance capabilities, and institutional partnership scalability. Limited development resources hindered feature expansion for influencer onboarding, deal negotiation, and institutional integration.

About the Client

Digital marketplace platform connecting brands with influencers for NIL (Name, Image, Likeness) deals and athlete endorsements

Platform Modernization and Expansion Goals

Develop Android and web applications to complement existing iOS app
Implement compliance reporting systems for athletic endorsement regulations
Enhance influencer onboarding and discovery capabilities
Enable institutional partner integrations for university NIL programs
Establish scalable architecture for future university and enterprise adoption

Core Platform Capabilities

Social media platform integrations for influencer verification
Geographic profile options (local/regional/national) for discoverability
Compliance reporting integration with athletic endorsement regulators
Campaign management with counter-offer and bonus payment functionality
White-label app framework for institutional partners (e.g., NILSU for LSU)

Technology Stack Requirements

iOS

Android

Web Application

Cloud Infrastructure

Third-Party System Integrations

Social media APIs (Instagram, Twitter, etc.)
Compliance platform APIs for endorsement reporting
Payment processing systems for campaign transactions
University identity management systems

System Quality Attributes

High scalability for university partnership growth
Enterprise-grade security for athlete data protection
Real-time performance for negotiation workflows
Cross-platform UI consistency
Maintainable architecture for continuous feature expansion

Strategic Business Outcomes

Enables market leadership in collegiate NIL space through institutional partnerships, increases platform scalability for 500+ university expansion, improves compliance reporting accuracy by 90%, and supports $100M+ annual deal volume through enhanced negotiation tools. White-label capabilities create new revenue streams through enterprise licensing.