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Development of Centralized Content Management Platform for Multinational Consumer Goods Corporation

leancode.co

Food & Beverage

Consumer products & services

Manufacturing

Content Management Challenges in Multinational Operations

Fragmented communication between marketing teams, agencies, and PR partners leads to version control issues, delayed content delivery, and inconsistent brand management across 30+ brands. Current manual processes create inefficiencies in tracking content changes, budget allocations, and multi-channel release schedules.

About the Client

Largest private company in Poland and major grocery producer operating in 60+ countries with 30+ brands

Digital Transformation Goals

Create centralized platform for content creation workflow
Implement version control and change tracking system
Streamline cross-team collaboration with integrated communication tools
Establish unified budget management and scheduling framework
Support multi-brand operations with customizable templates

Core System Capabilities

Brand-specific content repositories
Version history with comparison tools
Real-time collaboration workspace
Budget tracking dashboard
Multi-channel release calendar
Agency access portal with permission levels
Document sharing with audit trail

Technology Stack Requirements

Responsive web application framework

Cloud-native architecture

Role-based access control system

Real-time collaboration APIs

System Integration Needs

Existing marketing automation tools
Agency content management systems
PR distribution platforms
Financial management software

Operational Requirements

Support for 1000+ concurrent users
99.9% system availability SLA
GDPR-compliant data security
Multi-language support (10+ languages)
Scalable infrastructure for 50+ brands

Business Value Projections

Expected 40% reduction in content delivery cycle time, 60% improvement in version control accuracy, and 30% cost savings in cross-agency collaboration. Platform will enable centralized management of 30+ brands while maintaining compliance with regional regulations across 60+ markets.