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Existing platforms lacked modern tools for portfolio creation, real-time job tracking, and seamless casting processes. Integration with legacy backend systems and inconsistent user experiences across devices hindered market competitiveness and user satisfaction.
Leading casting agency connecting models, actors, and artists with employers in fashion, luxury, retail, and entertainment sectors across the Middle East.
Projected 40% increase in job application completion rates, 25% growth in platform engagement through push notifications, and improved casting process efficiency across multiple international markets while maintaining backend system compatibility.