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Development of a Mindfulness and Mental Wellbeing Mobile Application with B2B and B2C Subscription Models

leancode.co

Health & Fitness

Human Resources

Information technology

Challenges in Addressing Mental Wellbeing in the Workplace

Post-pandemic mental health issues, including anxiety and lack of focus, have surged among employees. Existing solutions lack tailored corporate integration, scalable subscription models, and engagement features to sustain user retention and organizational adoption.

About the Client

A startup providing mindfulness programs for employees as a corporate wellness benefit, targeting young professionals and organizations prioritizing mental health.

Key Goals for the Mindfulness Platform

Create a cross-platform mobile app (iOS/Android) for individual and corporate users
Implement a dual B2B and B2C subscription model with seamless payment integration
Deliver high-quality audio streaming for meditation content with DRM protection
Enhance user engagement through gamification and personalized analytics
Integrate marketing and analytics tools for campaign tracking and business intelligence

Core System Functionalities

Social media and email-based user registration with account linking
Customizable audio meditation player with offline access
Subscription tiers with Apple/Google payment integration
Gamification elements (badges, challenges, progress tracking)
Corporate dashboard for administering employee wellness programs
Analytics integration with Appsflyer, CleverTap, and Metabase

Technology Stack Requirements

Flutter framework for cross-platform mobile development

.NET Core for backend services

ReactJS for web-based admin interface

Microsoft Azure for cloud hosting and media streaming

Third-Party System Integrations

Appsflyer for marketing attribution tracking
CleverTap for user engagement analytics
DRM content protection for audio streaming
Apple/Google payment gateways for subscriptions

Performance and Scalability Expectations

High-availability media streaming with low latency
Secure user data and payment processing (GDPR compliance)
Scalable infrastructure to support corporate client growth
Responsive UI/UX across diverse mobile devices

Anticipated Business Outcomes

Accelerated market entry with a 4-month development timeline, enhanced corporate client acquisition through tailored wellness programs, and increased user retention via gamified engagement features. The platform aims to capture a share of the $48% CAGR mindfulness industry while establishing Mindy as a competitor to Calm and Headspace in the B2B segment.