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Development of Branded Solar Energy Management Mobile App with Integrated CRM and Real-Time Analytics

launchpadlab.com

Energy & natural resources

Environmental Services

Utilities

Legacy Technology Limitations Hindering Customer Engagement and Data Accessibility

The company lacked a branded technological solution to enhance service offerings, relying on third-party platforms for solar production monitoring. This created fragmented customer data access, limited branded touchpoints, and missed opportunities for proactive customer engagement through real-time energy metrics.

About the Client

Residential and commercial solar solutions provider with a focus on community engagement and technological innovation

Objectives for Technological Enhancement and Customer Interaction

Develop a custom-branded mobile application for real-time solar energy monitoring
Integrate CRM systems to unify customer data and improve engagement
Implement referral tracking functionality to leverage customer networks
Create a scalable technology stack for future feature expansion

Core System Functionalities and Feature Requirements

Real-time solar production/consumption dashboard with customizable timeframes
Multi-channel push notification system via Salesforce Process Builder
Secure user authentication with email verification
In-app document management linked to Box storage
Trackable referral program with cross-platform sharing capabilities

Technology Stack Requirements

Salesforce CRM integration

Heroku cloud platform with PostgreSQL database

Ionic Framework for cross-platform mobile development

Ruby on Rails backend framework

React.js frontend library

OneSignal notification service

Critical System Integrations

SolarEdge API for real-time energy data
Box API for document management
Salesforce Process Builder for workflow automation
OneSignal for push notifications

Performance and Scalability Expectations

Support 85%+ user retention through engaging UX
Maintain 2.5x referral growth rate post-launch
Ensure sub-2 minute average session duration through responsive design
Achieve enterprise-grade data security for customer information

Anticipated Business Impact of Custom Solar Energy Management Solution

The application is expected to significantly enhance customer retention through personalized energy insights, drive exponential referral growth via integrated sharing tools, and establish the company as a technology leader in the solar industry. The unified CRM integration will enable data-driven customer service improvements while maintaining high user engagement metrics.