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Development of Brand Identity and Marketing Website for SendOn in Fintech Industry

goodface.agency

Financial services

eCommerce

Information technology

Brand and Digital Presence Challenges

SendOn lacked a recognizable brand identity and effective marketing website, hindering their ability to showcase payment solutions and convert leads. The absence of visual identity elements and a functional website created barriers for marketing efforts and client acquisition.

About the Client

Online payment solutions provider requiring brand identity creation and marketing website development

Core Project Goals

Create a distinctive logo and visual identity system
Develop a responsive marketing website showcasing services
Implement CMS for marketing content management
Generate measurable lead generation outcomes

System Functionality Requirements

Custom logo design with brand guidelines
Responsive website with service showcase sections
CMS integration for marketing content updates
Lead capture forms and conversion tracking
Custom animations for user engagement

Technology Stack

Front-end: HTML5, CSS3, JavaScript frameworks

Back-end: Node.js or similar runtime environment

CMS: Headless or traditional content management system

System Integrations

Payment gateway APIs
CRM system integration
Analytics platform (Google Analytics)

Performance Requirements

SSL/TLS encryption for data security
Mobile-first responsive design
Page load speed under 3 seconds
CMS user role management

Business Impact Projections

The new brand identity and marketing website are expected to increase lead generation by 40-60%, improve brand recognition across fintech markets, and reduce marketing content management time by 50% through CMS implementation. Enhanced user experience should result in 25% higher conversion rates on service pages.