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The client faces declining sales due to an outdated, non-intuitive website; eroded customer trust from counterfeit product concerns; inefficient product search and recommendation systems; and operational inefficiencies caused by manual paper-based inventory management.
A retailer specializing in sneakers and streetwear targeting tech-savvy youth who prioritize product authenticity and brand transparency.
Position the client as a trusted market leader through enhanced authenticity verification, drive 30-40% increase in user engagement via personalized recommendations, reduce operational errors by 70% through IoT automation, and achieve 25%+ revenue growth from improved customer trust and digital experience.