The client faces difficulties in managing static web content, handling a large and complex book inventory, coordinating participation from libraries, managing gift card offerings, and streamlining shipping and order fulfillment processes. These challenges hinder scalability, reduce operational efficiency, and impact customer satisfaction due to limited content flexibility, inventory oversight, and order transparency.
A mid-sized online retailer specializing in books and related products, seeking to enhance customer experience and operational efficiency through a comprehensive digital platform.
The new platform aims to improve operational efficiency by streamlining inventory, order, and shipping management. It is expected to enhance customer experience with real-time tracking, easy content updates, and participation features, resulting in increased customer engagement, higher sales conversion rates, and a scalable infrastructure supporting future growth.