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Development of an Intuitive Analytics Dashboard for Forbes

10clouds.com

Media

Advertising & Marketing

Challenges in Campaign Performance Monitoring

Forbes and its clients faced inefficiencies in manually gathering and consolidating analytics data from multiple sources for branded content campaigns. This fragmented process consumed excessive time for marketing managers and delayed client reporting, leading to operational bottlenecks and reduced productivity.

About the Client

A global media company providing news, insights, and analytics for business leaders and entrepreneurs.

Key Goals for the Dashboard Solution

Design an all-in-one analytics dashboard to centralize campaign performance data
Streamline data aggregation and reporting workflows for Forbes' teams and clients
Provide intuitive data visualization to enhance decision-making
Enable direct client access to real-time analytics without manual intervention
Deliver the project under budget while aligning with Forbes' brand guidelines

Core Functionalities and Features

Multi-source data aggregation from analytics platforms and social media
Customizable dashboards with role-based access controls
Interactive data visualization (charts, graphs, heatmaps)
Exportable reports in multiple formats (PDF, CSV, PPT)
Real-time performance tracking and alerts

Technology Stack Preferences

Python (Backend)

React.js (Frontend)

D3.js (Data Visualization)

RESTful APIs

External System Integrations

Google Analytics
Social media platform APIs (Facebook, Twitter, LinkedIn)
Forbes' existing CMS
Third-party analytics tools

Non-Functional Requirements

Scalability to handle increasing data volumes
High performance for real-time data rendering
Role-based security and data privacy compliance
Cross-browser and responsive design compatibility
User-friendly interface with minimal training requirements

Expected Business Outcomes

The dashboard will reduce manual data collection time by 70%, enabling Forbes' teams and clients to focus on strategic analysis. Enhanced data transparency and real-time insights will improve client satisfaction, accelerate reporting cycles, and strengthen Forbes' competitive position as an innovator in media analytics solutions.