Development of an Interactive Tourist Guide Web and Mobile Application for Enhanced Visitor Engagement

The client, a regional tourism organization, faces difficulties in providing an integrated, user-friendly digital platform that enables tourists to plan visits, access attractions, and purchase passes efficiently. The existing online solution is outdated, underperforming in mobile usability, and lacks interactive features to motivate increased user engagement and conversions.

A regional tourism board or sightseeing promotion agency aiming to improve visitor experience and increase digital engagement among tourists.

• Upgrade the existing web platform to improve user interface and experience, making it more intuitive and accessible.
• Develop a comprehensive mobile app to serve as a digital travel companion, including features like interactive maps, attraction details, and ticketing.
• Integrate digital passes via QR codes to expedite the purchase process and entry management.
• Expand interactive and filtering features to help users find attractions based on district or type of interest.
• Implement push notifications to increase user engagement and provide timely updates on attractions or events.
• Build a scalable system architecture to support future feature expansion and increased user traffic.

• Interactive maps including transport routes and navigation paths.
• Distance measurement tools from user location to attractions.
• Mobile QR code-based digital passes for entry authorization.
• Online purchase flow for digital passes and attraction tickets.
• Individual pages for each attraction with open hours, fees, and directions.
• Push notifications for real-time updates and alerts.
• Filters to search attractions by district or category.
• A user-friendly interface optimized for both web and mobile devices.

• Payment gateways for digital pass purchases.
• QR code generation and scanning modules.
• Mapping services for interactive maps and routing.
• Push notification services to engage users.

• High system availability to handle peak traffic periods.
• Fast load times and responsive UI for optimal user experience.
• Secure handling of payment and user data in compliance with privacy standards.
• Scalable architecture to support future feature addition and increased user base.

By implementing the upgraded web and mobile guide system, the client anticipates a significant increase in user engagement, with a targeted growth in mobile app users and online pass sales. The streamlined purchase process and improved user experience aim to reduce transaction times, enhance customer satisfaction, and boost overall visitor participation in attractions, thereby generating higher revenue and stronger online presence.