The client faces difficulties in providing a unified digital experience across multiple countries, with outdated legacy backend systems limiting the integration of modern loyalty, offer management, and secure online ordering features. Fragmented account systems reduce user engagement and retention, and manual QR code processes hinder operational efficiency at point-of-sale locations.
A large-scale international food service corporation operating multiple fast-food outlets across various regions, seeking to enhance its digital ordering, loyalty, and offer management systems.
The implementation of a unified, secure, and scalable digital platform aims to significantly increase user engagement, drive higher order volumes, and enhance customer retention through personalized loyalty offerings. Operational efficiencies are expected to improve due to integrated POS deal activation and streamlined order processing, resulting in higher revenue and better customer satisfaction metrics.