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Development of a Global Restaurant Chain Loyalty and Ordering Platform
  1. case
  2. Development of a Global Restaurant Chain Loyalty and Ordering Platform

Development of a Global Restaurant Chain Loyalty and Ordering Platform

celadonsoft.com
Food & Beverage

Identified Challenges in Global Food Service Digital Engagement

The client faces difficulties in providing a unified digital experience across multiple countries, with outdated legacy backend systems limiting the integration of modern loyalty, offer management, and secure online ordering features. Fragmented account systems reduce user engagement and retention, and manual QR code processes hinder operational efficiency at point-of-sale locations.

About the Client

A large-scale international food service corporation operating multiple fast-food outlets across various regions, seeking to enhance its digital ordering, loyalty, and offer management systems.

Goals for Enhancing Customer Engagement and Operational Efficiency

  • Create a comprehensive, scalable mobile and web application supporting over 2 million users across multiple countries.
  • Implement a unified account ecosystem allowing users to manage orders, offers, payment methods, and delivery addresses seamlessly across platforms.
  • Integrate a modern loyalty program with special offers, personalized deals, and QR code-based deal redemption at physical outlets.
  • Enhance order management functionalities for both delivery and in-store pickup, including a native shopping cart, payment management, and order tracking.
  • Increase transaction security with features such as two-factor authentication for payments and delivery confirmation.
  • Enable flexible integration with point-of-sale systems for real-time deal activation and validation.

Core Functionalities for a Unified Food Ordering and Loyalty System

  • User account ecosystem supporting authentication, personalization, and multi-device access.
  • Loyalty program module enabling configuration of special deals, points collection, and push notifications.
  • QR code and numeric code system for deal redemption both online and at physical locations.
  • Order management system featuring native shopping cart, deal application, and real-time order status tracking.
  • Payment methods management, including secure storage and addition of payment cards.
  • Two-factor authentication enhanced for security during payments and delivery confirmation.
  • Operational support via 24/7 call center integration for order assistance and issue resolution.
  • POS system integration for seamless deal activation and validation at physical outlets.

Technology and Architecture Preferences for Scalable Food Service Apps

Microservice architecture facilitating modular development and future scalability.
React Native for cross-platform mobile app development.
Next.js for building performant web app interfaces.
Redux for state management across web and mobile applications.

Essential External System Integrations for Operational Smoothness

  • POS systems for real-time deal activation and validation.
  • Payment gateways for secure card transactions.
  • Customer support systems for 24/7 operational assistance.
  • Offer and promotion management systems for dynamic deal configuration.

Non-Functional System Requirements Ensuring Reliability and Security

  • Scalability to support over 2 million users across multiple countries.
  • High availability with 99.9% uptime.
  • Strong security protocols including two-factor authentication for sensitive operations.
  • Responsive design for optimal performance across all devices.
  • Fast load times, aiming for under 3 seconds per user interaction.

Projected Business Outcomes from the New Food Service Platform

The implementation of a unified, secure, and scalable digital platform aims to significantly increase user engagement, drive higher order volumes, and enhance customer retention through personalized loyalty offerings. Operational efficiencies are expected to improve due to integrated POS deal activation and streamlined order processing, resulting in higher revenue and better customer satisfaction metrics.

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