The sports franchise's existing website lacked interactivity, real-time updates, and seamless navigation across various divisions and facilities. They struggled with manual data management for fixtures, results, and player statistics, resulting in outdated information and poor fan engagement. The site was also not optimized for mobile devices, limiting accessibility for fans on the go.
A mid-sized professional sports franchise seeking to enhance its online presence, engage fans, and streamline content updates across multiple divisions and facilities.
The new website aims to significantly enhance fan engagement by providing up-to-date, interactive content accessible across devices. Automation of real-time results and stats will improve data accuracy and reduce manual effort. Anticipated outcomes include increased site traffic, higher ticket sales through integrated booking links, and strengthened brand loyalty within the sports community.