Development of an Interactive Narrative Microsite to Promote Connected Lighting Campaign

The client faces the challenge of effectively communicating the benefits and innovative features of their connected lighting technology, especially highlighting social and community benefits during prolonged periods of darkness. They require an engaging digital platform to tell compelling stories, gather user-generated content, and showcase experiments and initiatives that demonstrate impact and foster public interaction.

A multinational consumer electronics company focusing on innovative lighting solutions looking to educate and engage the public through immersive digital storytelling.

• Create a scrollable, long-form microsite with a strong narrative flow that guides users through the campaign story.
• Incorporate visually impactful and user-friendly design adhering to brand guidelines.
• Enable integration of social media content and user-generated submissions into a moderated gallery.
• Allow placeholders for future experimental content and additional stories.
• Deliver a platform that increases user engagement, storytelling, and brand awareness around connected lighting solutions.

• A longscrolling, narrative-driven webpage designed to lead users through the campaign story.
• Content placeholders for upcoming experiments or stories to be added seamlessly.
• Third-party content integration capabilities such as social media feeds and moderated user submissions.
• A moderated gallery showcasing user-generated content related to the campaign.
• Analytics tracking for user interactions, content engagement, and page performance.
• Compliance with brand guidelines and accessibility standards.

• Social media platforms for social stream embedding and user-generated content collection.
• Moderation tools for filtering and approving user submissions.
• Analytics platforms (e.g., Google Analytics, internal dashboard) for tracking engagement metrics.

• Responsive performance; should load within 3 seconds on common devices.
• Scalability to handle increasing user engagement and content submissions.
• Security measures for user data privacy, moderation workflows, and social media integrations.
• Accessibility standards compliance (e.g., WCAG 2.1).
• Robust content moderation and approval workflows.

The digital microsite is expected to significantly enhance user engagement and storytelling around the connected lighting technology, resulting in increased brand awareness. Metrics from similar projects indicate a target of at least a 50% rise in campaign interaction, a growing social media footprint, and the collection of valuable user-generated content to support ongoing marketing efforts.