Development of an Interactive Conference Engagement Mobile and Web Platform

The client faces difficulties in engaging conference attendees effectively, providing timely information, managing in-event interactions, and capturing detailed post-event analytics. There is a need for a centralized digital platform that offers real-time conference updates, location-based interactions, attendee tracking, and exhibitor engagement tools, to improve overall event experience and optimize exhibitor ROI.

A large-scale conference organizer or event management company seeking to enhance attendee experience and post-event analytics through integrated digital solutions.

• Create a comprehensive mobile and web platform for conference attendees to access all relevant event information in real-time.
• Implement location-based features using beacons for user tracking, exhibitor interactions, and contextual content delivery.
• Facilitate attendee engagement through check-in games, interactive maps, and live streaming of sessions.
• Enable exhibitors and organizers to deliver targeted ads, gather lead information, and monitor engagement metrics.
• Generate detailed analytics reports on attendee movements, room occupancy, and exhibitor interactions to inform future event planning.

• Interactive microsite with videos, animations, conference details, venue info, accommodation options, exhibitor listings, agenda, paper submissions, registration, and ticketing functionalities.
• Cross-platform mobile app (iOS & Android) developed with a hybrid framework to support offline data storage and content updates via a headless CMS.
• Location beacons deployed to enable attendee tracking, room occupancy monitoring, and proximity-based exhibitor content delivery.
• Check-in based gamification system where attendees visit exhibitor booths to compete for prizes, with real-time leaderboards.
• Proximity-triggered popups with exhibitor info, contact options, and targeted advertisements.
• Live streaming capability for sessions reaching capacity, distributed directly to attendee devices.
• Interactive venue map with real-time location tracking and zoom/pan functionalities.
• Admin backend system allowing content publishing, user management, and analytics data extraction.

• Content management system for dynamic updates
• Beacon hardware and management APIs
• Live streaming services for broadcasting sessions
• Analytics platforms for tracking user engagements and movement patterns
• Exhibitor contact management systems

• Support for thousands of concurrent users with minimal latency
• Offline data caching to ensure app usability during intermittent connectivity
• Data security compliance, including user privacy and GDPR adherence
• Real-time data synchronization between backend and mobile clients
• Modular and scalable architecture to accommodate future event features and growth

The platform aims to significantly enhance attendee engagement through interactive features, personalized content, and integrated gamification, resulting in increased exhibitor leads and satisfaction. It is expected to improve conference operational insights with detailed tracking and analytics, leading to more effective event planning and higher attendee retention and satisfaction.