Users of digital music streaming services face difficulty in efficiently discovering new music that aligns with their preferences amidst an overwhelming volume of available tracks. Existing recommendation approaches lack sufficient personalization, leading to reduced user engagement and satisfaction. The client seeks to improve the quality of music recommendations by leveraging advanced data analysis and machine learning techniques to better understand individual user tastes and behaviors.
A digital music streaming platform aiming to enhance user engagement and music discovery through personalized recommendations.
By implementing an advanced personalized music recommendation system, the platform is expected to significantly enhance user engagement, increase session duration, and improve user retention. Target metrics include a 25% increase in active user sessions and higher diversity in user playlists, ultimately driving higher subscription rates and revenue growth.