The client faces challenges in providing a seamless and safe shopping experience during periods of increased demand, such as a pandemic, leading to the need for a digital solution that facilitates online ordering, pickup, and delivery from local stores. The current manual or fragmented processes hinder operational efficiency and customer satisfaction.
A mid-sized retail company aiming to expand its digital storefront to offer online grocery ordering, pickup, and delivery services to enhance customer convenience and increase sales.
The new platform is expected to significantly enhance customer convenience through seamless online ordering, resulting in increased sales volume. Targeting a 20% monthly growth in turnover within the first year, it will also improve operational efficiency and enable scalable expansion across additional retail locations and regional markets.