Development of an Integrated eCommerce Platform with ERP Synchronization for Retail Home Improvement

The client’s existing website lacked comprehensive eCommerce functionality necessary to support increasing sales volume and product diversity. It did not seamlessly integrate with their new ERP system, resulting in manual inventory management, lack of location-based recommendations, scalability issues, and limited marketing capabilities. These challenges hindered operational efficiency and customer engagement, necessitating a comprehensive digital platform upgrade.

A national retailer specializing in premium tiles and home improvement products aiming to enhance their digital sales channel and operational efficiency.

• Implement a modern, scalable eCommerce platform that provides an engaging and efficient shopping experience.
• Ensure seamless integration with the ERP system to automate inventory updates, product catalog synchronization, and business process workflows.
• Enhance user experience through an updated design focusing on aesthetics, usability, and performance.
• Enable advanced marketing and content management features to support ongoing business initiatives.
• Automate manual operational tasks, reduce manual efforts, and improve overall operational efficiency.

• Selection and implementation of a CMS and hybrid cloud hosting environment with robust shopping cart capabilities.
• Seamless synchronization of store locations, product data, and pricing from the ERP system into the eCommerce platform.
• Development of a faceted product search engine utilizing search technologies like Solr.
• Integration with a content management system for product images and marketing content.
• Personalized search and content recommendations based on user behavior and preferences.
• Customer loyalty program features and member-exclusive experiences.
• Administrative interfaces for content and product management, alongside customer engagement tools.

• ERP system for inventory, product catalog, and pricing synchronization
• Search engine for faceted navigation and personalized search
• Content management system for images and marketing content
• Customer loyalty and rewards platforms
• User behavior tracking and personalization tools

• Scalability to support increasing online traffic and product catalog growth over time
• High availability and performance to ensure fast page load times and smooth user experience
• Secure handling of customer data and transactions in compliance with industry standards
• Modular architecture to allow ongoing enhancements and feature additions

The new digital platform is expected to significantly improve operational efficiency by automating inventory and pricing updates, reduce manual workload, and increase sales through a modern, engaging customer interface. It aims to support robust scalability and personalized marketing efforts, ultimately enabling the business to meet growth targets, enhance customer satisfaction, and strengthen market position.