Users frequently encounter 404 error pages due to navigation mistakes or broken links, leading to frustration and potential loss of engagement. The client aims to reduce bounce rates caused by navigational errors and improve overall user experience on their website.
A mid-sized online platform seeking to improve user experience by managing 404 error pages effectively and guiding users back to relevant content.
The implementation is projected to decrease bounce rates on error pages by at least 20%, improve overall user satisfaction, and reduce frustration associated with navigational errors. Enhanced guidance and error management will contribute to higher user retention, increased site engagement, and a more resilient website experience.