Users frequently encounter broken links and 404 error pages due to incorrect navigation paths, leading to a poor user experience and potential loss of sales. The current system lacks effective guidance and error handling mechanisms to assist users in finding correct pathways or resolving navigation issues efficiently.
A mid-sized online retail platform aiming to improve user navigation, reduce 404 errors, and enhance overall website experience.
The implementation of an advanced navigation guidance and error handling system is expected to reduce 404 errors by up to 50%, significantly improve user satisfaction and engagement, decrease bounce rates, and potentially increase conversion rates by providing a smoother, more intuitive browsing experience.