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Development of an Enhanced Testing Center of Excellence for a Digital Marketing Agency's Data Management Platform
  1. case
  2. Development of an Enhanced Testing Center of Excellence for a Digital Marketing Agency's Data Management Platform

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Development of an Enhanced Testing Center of Excellence for a Digital Marketing Agency's Data Management Platform

trigent.com
Advertising & marketing
Retail
Hospitality
Healthcare
Franchises

Business Challenges in Platform Modernization

The agency faced difficulties integrating multiple API interfaces and third-party platforms for data extraction in its core data management system. The existing platform required significant UX improvements to maintain market competitiveness, while QA processes needed optimization to accelerate time-to-market, enhance report quality, and address security vulnerabilities without diverting development resources from innovation initiatives.

About the Client

Denver-based agency specializing in local search optimization and franchise marketing, leveraging data-driven strategies and advanced technology to deliver measurable business outcomes since 1999

Strategic Objectives for Platform Modernization

  • Establish a Testing Center of Excellence (TCoE) to standardize QA processes
  • Implement shift-left testing methodology for early error detection
  • Develop automated testing frameworks to improve regression testing efficiency
  • Enhance platform security through vulnerability assessment and penetration testing
  • Optimize CI/CD pipelines for faster deployment cycles
  • Improve customer experience metrics (CSAT score) by 50% within three months

Core System Requirements

  • End-to-end test program management framework
  • Automated test case execution (200+ test cases with 90+ automated)
  • API performance testing using Postman
  • Dynamic security testing aligned with OWASP standards
  • Cross-browser parallel testing capabilities
  • Real-time performance monitoring dashboards

Technology Stack Requirements

Azure DevOps
Cypress
Postman
VAPT tools

System Integration Needs

  • Third-party marketing APIs
  • Franchise data platforms
  • Customer analytics tools

Non-Functional Requirements

  • Platform scalability for 50,000+ franchisee locations
  • Performance under concurrent user loads
  • Compliance with security standards (OWASP, SQL injection protection)
  • 99.9% test execution reliability
  • Automated reporting with SLA adherence

Expected Business Outcomes

Implementation of the Testing Center of Excellence is projected to deliver 28% productivity improvement through automated QA processes, 32% sales growth from enhanced platform reliability, and 50% reduction in customer churn through improved CX metrics. Security vulnerabilities will be reduced by 70% through proactive VAPT strategies, while CI/CD pipeline optimizations will accelerate feature deployment cycles by 40%.

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