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The agency faced difficulties integrating multiple API interfaces and third-party platforms for data extraction in its core data management system. The existing platform required significant UX improvements to maintain market competitiveness, while QA processes needed optimization to accelerate time-to-market, enhance report quality, and address security vulnerabilities without diverting development resources from innovation initiatives.
Denver-based agency specializing in local search optimization and franchise marketing, leveraging data-driven strategies and advanced technology to deliver measurable business outcomes since 1999
Implementation of the Testing Center of Excellence is projected to deliver 28% productivity improvement through automated QA processes, 32% sales growth from enhanced platform reliability, and 50% reduction in customer churn through improved CX metrics. Security vulnerabilities will be reduced by 70% through proactive VAPT strategies, while CI/CD pipeline optimizations will accelerate feature deployment cycles by 40%.