Users frequently encounter 404 error pages caused by incorrect URLs or outdated links, leading to increased frustration and potential loss of engagement. The current error handling lacks guidance, resulting in poor user experience and increased bounce rates.
A mid-sized online platform or web service provider aiming to improve user navigation and reduce user frustration when encountering broken links or incorrect URLs.
By implementing a dynamic and user-centric 404 error handling system, the organization aims to significantly reduce bounce rates and improve user retention. The solution is expected to decrease user frustration, lower abandonment of incomplete transactions, and provide actionable insights to continuously refine site structure, leading to improved overall web engagement metrics.