The client aims to elevate their existing sports training mobile application to be more engaging and innovative, addressing user retention and increasing active subscriptions for the premium version. Current limitations include a lack of personalized, gamified content, and insufficient motivational features that encourage continuous skill development and community interaction.
A mid-sized sports technology company focused on developing cutting-edge training applications for athletes seeking to improve skills, tactics, and overall performance through personalized coaching, gamification, and community features.
The project aims to significantly enhance user engagement, with targeted increases in active users and subscriptions. Expected outcomes include a measurable boost in premium subscription conversions, improved user retention rates, and higher community interaction levels. The platform’s engaging, gamified approach is projected to improve user motivation and holistic skill development, driving long-term growth and brand loyalty.