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Development of an Engaging and Accessible Educational Website for Diverse User Engagement
  1. case
  2. Development of an Engaging and Accessible Educational Website for Diverse User Engagement

Development of an Engaging and Accessible Educational Website for Diverse User Engagement

clock.co.uk
Education

Identified Challenges in Current Educational Digital Platform Accessibility and Engagement

The existing educational website does not effectively convey the brand's creative essence nor showcase key learning programs, leading to suboptimal user engagement. It lacks intuitive navigation, a dynamic user experience, and necessary accessibility standards, particularly crucial for users with diverse needs across multiple countries and language preferences.

About the Client

A mid-sized global educational organization specializing in interactive learning resources for children, parents, and educators.

Goals to Enhance Educational Website Performance and User Experience

  • Redesign the website to better reflect the brand identity and creative essence
  • Improve navigation and user journey for all user types (parents, teachers, children)
  • Implement accessibility features to achieve near-perfect compliance scores
  • Incorporate engaging, playful design elements tailored to children
  • Develop a flexible and modular CMS to facilitate easy content management and updates
  • Enable multi-language support and content duplication for international audiences
  • Enhance site performance to meet high standards for speed and responsiveness

Core Functional System Requirements for the New Educational Website

  • Intuitive navigation and user journey tailored to parents, teachers, and children
  • Custom-built, widget-based CMS allowing easy creation and modification of diverse page layouts
  • Dynamic and changeable background colors and visual assets to create immersive 'worlds' within the site
  • High accessibility standards (e.g., Google Lighthouse score of 98/100)
  • Responsive design optimized for speed and performance
  • Easily manageable content modules with versioning and content duplication capabilities
  • Multi-language support with version control for British English, American English, and potential future languages
  • Embedded playful design elements and easter eggs to enhance engagement

Preferred Technologies and Architectural Approach for the Educational Website

Custom widget-based content management system (CMS)
Responsive web design frameworks
Performance optimization tools
Accessibility best practices aligned with industry standards
Visual asset management integrating with dynamic design elements

Essential System Integrations for Internationalized Content and Management

  • Translation management module for multi-language content handling
  • Content duplication and instancing features for different geographical versions
  • Analytics and metrics tracking tools
  • Content delivery network (CDN) for global performance enhancement

Critical Non-Functional Requirements for High-Quality Delivery

  • Achieve a Google Lighthouse accessibility score of 98/100
  • Ensure website responsiveness across devices and browsers
  • Maintain high site speed with optimized loading times
  • Ensure scalability to accommodate future content and language additions
  • Implement robust security measures to protect user data

Projected Business Outcomes and Success Metrics for the Educational Platform

The new website is expected to significantly improve user engagement and satisfaction through intuitive UX design and engaging visuals, with measurable success indicated by a high accessibility score (targeting 98/100), increased global reach via multi-language instances, and enhanced content management efficiency. Performance improvements aim for a Lighthouse score of 87/100 or higher, supporting broader dissemination and impact of educational resources worldwide.

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