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Development of an Educational Course Catalog Website for a Reputed Technical Institute
  1. case
  2. Development of an Educational Course Catalog Website for a Reputed Technical Institute

Development of an Educational Course Catalog Website for a Reputed Technical Institute

thinktoshare.com
Education

Challenges in Showcasing Course Offerings and Building a Digital Presence

The client requires a comprehensive web platform that effectively functions as a digital brochure, allowing prospective students to easily access detailed information about various IT courses, including course descriptions, features, syllabi, pricing, and key USPs. The existing online presence lacks user-friendly navigation and consolidated course information, negatively impacting lead generation and student enrollment.

About the Client

A large, reputable educational institute specializing in IT and technical courses, aiming to attract prospective students and showcase its curriculum.

Goals and Expected Outcomes for the Educational Website Project

  • Create a scalable and versatile website serving as a centralized hub for course information, improving ease of access for prospective students.
  • Design a responsive, user-centric interface that facilitates quick navigation to course details within one or two clicks.
  • Highlight the institute’s USPs and achievements prominently to attract and inform potential students.
  • Implement a structured, easy-to-understand layout for course offerings, including sections for Introduction, Features, FAQs, Syllabus, and Pricing.
  • Generate relevant leads and enhance the institute's digital footprint through an engaging and easy-to-maintain platform with consistent branding.

Core Functional Requirements for the Educational Course Website

  • A prominent banner section with calls to action (CTAs) linking directly to course details.
  • Dedicated USPs and achievements section displayed in a simple grid layout for quick comprehension.
  • Individual course pages featuring an introduction, key features, frequently asked questions, detailed syllabus, and pricing information.
  • Ability to easily update and upgrade website content with ongoing curriculum and achievement updates.
  • Consistent branding elements integrated throughout the site for strong digital presence.

Preferred Technologies and Architectural Approaches

Responsive web design frameworks (e.g., Bootstrap, Foundation)
Modern front-end frameworks (e.g., React, Vue.js, or Angular) for dynamic and scalable UI
CMS platform for easy content management and updates

Essential System Integrations

  • CRM systems for lead capture and management
  • Analytics tools for tracking user engagement and conversions
  • Payment gateways (if applicable for course registrations)

Key Non-Functional Requirements and Performance Metrics

  • Responsive design for compatibility across desktops, tablets, and mobile devices
  • High availability with 24x7 maintenance and support
  • Scalability to accommodate future growth and additional courses
  • Fast load times, aiming for page load under 3 seconds
  • Secure data handling and compliance with relevant data protection standards

Anticipated Business Benefits and Strategic Impact

The new website is expected to serve as a dynamic digital brochure, significantly improving prospective student engagement and lead generation. It will offer a permanent, easy-to-navigate resource for course details, thereby increasing enrollment conversions, strengthening the institute's online presence, and supporting long-term growth in the competitive educational landscape.

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