A traditional publishing company is struggling to balance comprehensive online publishing services with a simple, intuitive website that effectively engages authors and readers. The current digital platform lacks user friendliness, which hampers author connection, manuscript submissions, and promotion activities, leading to suboptimal author engagement and customer experience.
A reputable legacy publishing house aiming to modernize its digital presence to better serve authors and readers through seamless online services.
The new author-centric website is expected to significantly improve author engagement and facilitate manuscript submissions, resulting in a streamlined publishing process. It aims to enhance the company's online visibility and customer satisfaction, potentially increasing author submissions by a measurable margin and providing a strong digital presence reflective of its reputation. The platform is designed to be intuitive and inviting, encouraging long-term participation from authors and readers alike.