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Development of an Author-Centric Digital Hub for Publishing Engagement
  1. case
  2. Development of an Author-Centric Digital Hub for Publishing Engagement

Development of an Author-Centric Digital Hub for Publishing Engagement

thinktoshare.com
Publishing
Media

Challenges Faced by Publishing Houses in Digital Engagement

A traditional publishing company is struggling to balance comprehensive online publishing services with a simple, intuitive website that effectively engages authors and readers. The current digital platform lacks user friendliness, which hampers author connection, manuscript submissions, and promotion activities, leading to suboptimal author engagement and customer experience.

About the Client

A reputable legacy publishing house aiming to modernize its digital presence to better serve authors and readers through seamless online services.

Goals for Building a User-Friendly Digital Publishing Platform

  • Create a highly functional, author-friendly website facilitating easy manuscript submissions, publishing services, and book promotions.
  • Enhance author and reader engagement through a seamless, inviting digital experience.
  • Achieve an intuitive interface that appeals to a creative audience unfamiliar with complex web navigation.
  • Deliver a minimalist, visually appealing design with dedicated sections for services, testimonials, and events.
  • Design the platform within a 2-month timeframe with a team of 5 members.

Core Functional Features for the Publishing Platform

  • Author portal with manuscript submission capabilities
  • Dedicated service information sections (publishing, editing, marketing)
  • Event listings and booking interface for book launches and author events
  • Testimonials and author feedback showcase
  • Visually cohesive bookshelf-themed design
  • Contact and communication channels for support

Technical Technologies and Architectural Preferences

Responsive web design
Content Management System (CMS) platform for easy updates
Front-end frameworks supporting minimalist design

Necessary External System Integrations

  • Publishing service management system
  • Event scheduling and booking platform
  • Contact forms and communication tools

Non-Functional Requirements for Reliability and Usability

  • Website load time under 3 seconds
  • Mobile responsiveness across all devices
  • Scalable architecture to handle increasing user activity
  • Secure handling of user data and submissions

Projected Business Benefits from the Digital Platform

The new author-centric website is expected to significantly improve author engagement and facilitate manuscript submissions, resulting in a streamlined publishing process. It aims to enhance the company's online visibility and customer satisfaction, potentially increasing author submissions by a measurable margin and providing a strong digital presence reflective of its reputation. The platform is designed to be intuitive and inviting, encouraging long-term participation from authors and readers alike.

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