Development of an Automated B2C Digital Platform for Financial Product Expansion

A regulated financial services provider faces difficulties in entering the B2C market, including lack of experience in consumer-facing digital products, unproven market entry strategies, and the need for rapid deployment to stay competitive. They require a scalable, secure, and compliant platform to reach a broad consumer base efficiently.

A mid-sized financial firm looking to diversify from primarily B2B offerings to include direct-to-consumer (B2C) digital financial products to enhance market reach and engagement.

• Design and implement a minimum viable product (MVP) targeting a 'family & friends' user segment within three months to facilitate early market testing and feedback.
• Achieve major regulatory compliance and pass audits at initial release to ensure market readiness.
• Establish an automated delivery pipeline enabling up to 23 releases per week for continuous improvement and rapid feature rollout.
• Scale the user base to 1 million within one year, reaching over 3 million users in subsequent years, thereby establishing the platform as a core product for the company.

• User onboarding with identity verification and compliance checks
• Real-time transaction processing and reporting
• Automated deployment pipeline supporting multiple weekly releases
• Prototyping environment for stakeholder feedback and iterative design
• Integration with external regulatory compliance systems and payment gateways
• Administration panel for user management and content updates

• Regulatory compliance verification systems
• Payment gateway providers
• Identity verification and KYC services
• Automated deployment and monitoring tools

• System scalability to support over 3 million users within two years
• Deployment frequency of at least 23 releases per week
• High security standards to meet financial industry regulations
• System availability and performance to support real-time transaction processing with minimal latency

The new platform is expected to enable rapid market entry with a fully compliant MVP delivered within three months, significantly reducing time-to-market. Over one year, target user acquisition is 1 million, with growth exceeding 3 million users within subsequent years. The automated deployment pipeline will support continuous improvements, fostering long-term product scalability and market competitiveness.