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Comprehensive Digital Platform Modernization for Travel and Leisure Provider
  1. case
  2. Comprehensive Digital Platform Modernization for Travel and Leisure Provider

Comprehensive Digital Platform Modernization for Travel and Leisure Provider

softwaremind.com
Hospitality & leisure

Digital Transformation Challenges in the Travel Sector

The client faces difficulties in scaling their legacy web application to meet growing customer demands, integrating multiple external travel services such as airline bookings, car rentals, insurance, and payment gateways, while ensuring performance, security, and rapid feature deployment. Their existing system infrastructure limits performance and hampers the ability to deliver a seamless, efficient digital experience to global customers.

About the Client

A mid-sized travel and leisure company offering luxury holiday packages and customizable itineraries through franchisee networks across multiple countries, seeking to enhance digital customer experience and operational efficiency.

Goals for Modernizing the Travel Digital Platform

  • Refactor and redesign the existing web application architecture to improve scalability, performance, and maintainability.
  • Migrate existing on-premises infrastructure to a cloud environment to support growth and high availability.
  • Integrate seamlessly with external service providers including airline booking systems, rental car agencies, insurance providers, and multiple payment gateways.
  • Implement automated testing frameworks to accelerate verification processes and enable continuous delivery of new features.
  • Enhance user experience through improved UX design and interface modernization.
  • Reduce technical debt and establish a scalable, resilient, and secure platform to support future growth.
  • Achieve measurable improvements in lead conversion rates and customer satisfaction, supporting growth in the customer base.

Core System Functionalities and Capabilities

  • Modular web application architecture optimized for scalability and performance
  • Integration with external airline, car hire, insurance, and payment service APIs
  • User-friendly booking and itinerary management interface
  • Automated testing frameworks for continuous validation of features and system stability
  • Secure payment processing and data protection measures
  • Responsive UX design for improved customer engagement
  • Analytics and reporting dashboard for business insights

Technology Stack and Architectural Preferences

.Net Core for backend development
JavaScript for frontend and client-side interactivity
Cloud infrastructure utilizing AWS or equivalent for deployment and scalability
Automated testing tools and continuous integration/continuous deployment (CI/CD) pipelines

External System Integrations Necessary for Platform Functionality

  • Airline booking APIs
  • Car rental booking systems
  • Travel insurance providers' APIs
  • Payment gateways for multi-method transactions

Critical Non-Functional System Requirements

  • System scalability to handle increased user demand supporting growth targets
  • High availability with minimal downtime
  • Performance metrics ensuring page load times under 2 seconds
  • Robust security measures including data encryption and compliance with data protection standards
  • Automated testing coverage to facilitate rapid release cycles

Projected Business Outcomes from Platform Modernization

By implementing a modernized, scalable digital platform with seamless integrations and enhanced user experience, the client is expected to increase lead conversion rates, grow their global customer base, accelerate feature rollout cycles, and improve operational efficiency. The migration and platform enhancements aim to support significant business growth and improve customer satisfaction through a more reliable and engaging digital interface.

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