The client faces difficulties in providing a seamless, scalable, and user-friendly mobile self-care solution that meets modern customer expectations. Existing solutions lack robust performance, real-time data interaction, and integration with backend systems, leading to customer dissatisfaction and increased support costs.
A large telecommunications provider seeking to enhance customer self-service capabilities through a dedicated mobile application to improve user engagement and operational efficiency.
The development of a high-quality mobile self-care application is anticipated to significantly improve customer engagement and satisfaction, leading to a reduction in support costs. Targeted metrics include a 30% increase in app adoption, a 25% decrease in support calls, and enhanced operational agility through automated deployment pipelines, ultimately strengthening the client’s competitive position in the telecom market.