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Development of an All-in-One Social Media Marketing Platform for Small Businesses

capitalnumbers.com

Information technology

Advertising & marketing

Business Challenges in Social Media Management

Small businesses struggle with fragmented social media presence due to lack of cost-effective tools that consolidate content creation, scheduling, analytics, and multi-platform management into a single intuitive interface.

About the Client

A California-based technology services company specializing in IP consultations and digital transformation for business scalability

Key Project Goals

Create centralized social media management platform
Enable cost-effective marketing automation
Provide real-time analytics and audience insights
Support multi-account management across major platforms
Implement scalable subscription-based pricing models

Core System Capabilities

Multi-tenant admin dashboards (Super Admin & Tenant Admin)
Social media API integrations (Facebook, Twitter, LinkedIn)
Automated post scheduling with optimal timing
Visual content calendar with drag-and-drop interface
Google Drive and Dropbox file integration
Customizable subscription plans with dynamic pricing
Real-time engagement analytics and performance tracking

Technology Stack Requirements

Python

ReactJS

jQuery

PostgreSQL

Stripe

AWS

External System Integrations

Facebook API
Twitter API
LinkedIn API
Google Drive API
Dropbox API
Stripe Payment Gateway

System Quality Attributes

High-volume data processing scalability
Enterprise-grade security with SSL/SSO
Cloud-native architecture for traffic elasticity
99.9% system uptime SLA
Cross-browser compatibility

Expected Business Outcomes

Enables small businesses to reduce social media management costs by 40-60%, increase content publishing efficiency through automation, and improve audience engagement metrics by 30% through data-driven insights, while providing the client with a scalable SaaS revenue model.