Development of an AI-Driven Wealth Management Prospecting and Educational Mobile Platform

The client faces challenges in effectively qualifying prospective high-net-worth individuals and providing personalized wealth management education at scale. Existing methods lack interactivity, data-driven insights, and personalized content delivery, resulting in inefficiencies in prospect engagement and qualification processes.

A large, international financial institution focusing on wealth management and private banking solutions seeking to enhance prospect engagement and client education through digital channels.

• Create an interactive mobile application to educate and engage prospective high-net-worth clients.
• Implement a system capable of qualifying prospects based on their responses and interactions, aiming to identify individuals with Investment assets of $10 million or more.
• Enable personalized content delivery based on user profiles and behavior analytics to improve targeting accuracy and engagement.
• Integrate secure data collection and analytics mechanisms to gather insights on user preferences and prospect quality.
• Develop a scalable, user-friendly platform accessible primarily on iOS devices to maximize reach among affluent prospects.

• Secure user registration and login/authentication with profile and preference management.
• Encrypted data transfer ensuring user data privacy and security.
• Interactive wealth management education modules, including articles, videos, podcasts, quizzes, checklists, and toolkits, delivered via a web-based content management system.
• Personalized content presentation based on user responses and interactions.
• Prospect qualification process incorporating lifestyle, philanthropy, and capital assets segments to identify high-net-worth prospects.
• Engagement features such as bookmarking, favorites, sharing, and contact options with experts.
• Advanced search functionality allowing users to locate specific content, tools, or resources efficiently.
• Analytics tools embedded to track user interactions, content effectiveness, and prospect qualification likelihood.
• Additional features like retirement calculators to enhance user engagement and provide valuable financial insights.

• Content management system for uploading, formatting, publishing, and expiring educational content
• User analytics platforms for data collection and prospect scoring
• Secure authentication and profile management systems
• Possibly, third-party tools for conducting quizzes, assessments, and financial calculators

• High scalability to accommodate increasing user base
• Robust security measures, including data encryption and secure login
• Responsive performance with minimal latency on iOS devices
• High availability and uptime (aim for 99.9% uptime)
• Compliance with data privacy regulations applicable to user data

The platform is expected to significantly improve prospect qualification efficiency by accurately identifying high-net-worth individuals, enhance engagement through personalized and interactive educational content, and reduce customer acquisition costs. Based on prior similar implementations, the client could reach a broad, targeted audience with low operational costs, resulting in a more qualified prospect pipeline and increased conversion potential over time.