The client faced difficulties in providing comprehensive, easily accessible park information to visitors across multiple regions. Visitors lacked detailed maps, real-time location awareness, and resource search capabilities, which limited park exploration and visitor satisfaction. There was also a need to leverage emerging technology to enhance public perception of the parks as modern, tech-savvy natural spaces.
A government agency managing a large network of natural parks and recreational areas seeking to improve public engagement and access to park information.
The deployment of an integrated GPS and data access mobile app is expected to significantly enhance visitor experience, leading to increased park visitation across regions. The app's features are projected to improve user engagement metrics, such as increased search and navigation activity, and foster a modern, tech-friendly perception of the parks, similar to the positive outcomes observed in similar regional implementations.