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Development of an Agile Digital Marketplace Platform for Gaming Industry
  1. case
  2. Development of an Agile Digital Marketplace Platform for Gaming Industry

Development of an Agile Digital Marketplace Platform for Gaming Industry

perpetualny.com
Gaming
eCommerce
Media
Consumer products & services

Identifying Challenges in Creating a User-Friendly Gaming Marketplace

The client faces difficulties in delivering a streamlined, engaging digital marketplace that allows users to discover, purchase, and interact with game content efficiently. Existing solutions lack intuitive design and seamless integration, hindering user engagement and operational scalability.

About the Client

A mid-sized gaming company seeking to create an intuitive digital marketplace to showcase and distribute its game assets and services, leveraging agile development processes for rapid deployment.

Goals for Developing a Next-Generation Gaming Marketplace Platform

  • Design and implement an intuitive digital marketplace facilitating easy discovery and transaction of gaming assets.
  • Achieve rapid deployment of the MVP within a six-month timeframe.
  • Create a scalable platform capable of supporting future feature enhancements.
  • Enhance user experience through collaborative, user-centered design processes.
  • Establish an agile development workflow to ensure flexible iteration and continuous improvement.

Core Functional Requirements for the Gaming Marketplace Platform

  • Intuitive user interface optimized for easy navigation and discovery.
  • Product listing and detailed view functionalities for gaming assets.
  • Secure transaction processing and payment integration.
  • User account management, including customization and asset tracking.
  • Real-time updates and notifications for new items and promotions.
  • Admin dashboard for content management and analytics.
  • Responsive design supporting various devices.

Technology Preferences for Developing the Gaming Marketplace

Design tools: Photoshop, Figma, Principle
Project management platform: Jira
Agile development methodology

External System Integrations Needed for the Marketplace

  • Payment gateways for secure transactions
  • Content delivery networks for asset hosting
  • Analytics platforms for usage tracking
  • User authentication services

Key Non-Functional System Requirements

  • Platform must support scalable user traffic with a target of supporting thousands of concurrent users.
  • Site performance optimized for fast load times and smooth interactions.
  • Data security measures compliant with industry standards to protect user and transaction data.
  • High availability with 99.9% uptime SLA.
  • Responsive design supporting all major device types.

Projected Business Impact of the Gaming Marketplace Platform

The new digital marketplace is expected to streamline asset discovery and transaction processes, thereby increasing user engagement and sales. The rapid MVP deployment aims to capture market interest within six months, with ongoing enhancements supporting scalability and customer satisfaction, ultimately driving revenue growth and brand positioning in the gaming industry.

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