Enhancing Microcredential Platform Usability and Marketing Strategy

The institution faces difficulties in providing an intuitive, user-friendly online microcredential directory that aligns with branding standards. Additionally, they seek to enhance their marketing and content strategies to better reach prospective learners and facilitate career development pathways.

A multi-campus higher education institution offering microlearning programs seeking to improve its digital presence and user engagement.

• Redesign the user experience of the microcredential website to ensure intuitive navigation aligned with branding.
• Develop detailed user personas and journey maps to inform interface and content strategy.
• Optimize content presentation of microcredential descriptions through comprehensive competitor analysis.
• Streamline filtering options and improve the information architecture to facilitate efficient user searches.
• Enable stakeholders to easily update and manage marketing content and microcredential information.

• Responsive user interface adhering to branding guidelines that delivers an intuitive experience.
• User persona-based navigation flows and customized user journeys.
• Enhanced search and filter categories to assist users in finding relevant microcredentials efficiently.
• Dynamic content pages with detailed descriptions, updated via a content management system.
• Integration of analytics tools for tracking user interactions and conversions.
• Stakeholder content management interface for updates and content optimization.

• Content management system (CMS) for updating microcredential descriptions
• Analytics tools for user engagement monitoring

• Responsive design for optimal use across devices and screen sizes.
• High performance with page load times under 3 seconds.
• Secure platform complying with data privacy standards.
• Scalable architecture to accommodate future content growth and increased traffic.

The project aims to improve user engagement and reduce the time users spend finding relevant microcredentials, leading to increased program sign-ups and career advancement opportunities. Enhanced content clarity and navigation are expected to result in higher satisfaction scores and increased conversions, aligning with strategic growth targets.