The client faces difficulties providing accessible, efficient, and personalized banking experiences remotely, leading to decreased customer satisfaction and increased operational costs. Customers demand seamless digital interaction options, including real-time video consultation, while employees require intelligent support tools to enhance service quality and operational efficiency.
A mid to large-sized banking institution seeking to enhance its customer engagement through digital channels, offering virtual consulting services accessible via desktop and mobile devices.
The new virtual branch system aims to significantly improve customer engagement by enabling instant, video-based consultations accessible from any device. Expected outcomes include a boost in customer satisfaction scores, increased operational efficiency through AI support, and higher conversion rates for financial products. The scalable and secure platform is projected to handle large user volumes with minimal latency, leading to a competitive advantage in digital banking experiences.