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Development of an Advanced Online Real Estate Platform with Bidding and Backend Tools
  1. case
  2. Development of an Advanced Online Real Estate Platform with Bidding and Backend Tools

Development of an Advanced Online Real Estate Platform with Bidding and Backend Tools

ironin.it
Real estate

Challenges Faced by a Modern Real Estate Platform

The client manages an online property sales portal that requires improvements in user experience, property showcasing, and transaction efficiency. Current systems lack advanced viewing options, streamlined bidding processes, and integrated backend tools for sales management, hindering the platform's ability to attract and retain high-value clients and adapt to evolving market demands.

About the Client

A mid-to-large size real estate services company seeking to enhance its online property sales and client engagement platforms.

Key Goals for Platform Enhancement

  • Implement a sophisticated property viewing portal to provide potential buyers and investors with an effortless browsing experience.
  • Develop an online bidding system, including an integrated checkout process for placing bids on properties.
  • Create backend tools for sellers, including a comprehensive sales management platform and email communication system.
  • Ensure seamless performance, responsiveness, and scalability to support increasing user engagement and client onboarding.

Core Functional System Requirements

  • A property viewing portal with dynamic, user-friendly interface for effortless browsing.
  • An online checkout system enabling users to place and submit property bids efficiently.
  • Backend tools for property sellers, including sales management dashboards and analytics.
  • An automated email communication system for client engagement and notifications.

Preferred Technologies and Architectural Approaches

Web application frameworks such as Ruby on Rails or Next.js
Cloud infrastructure leveraging AWS or similar providers for scalability
Responsive front-end design for desktop and mobile compatibility

External Systems and Data Integrations

  • Payment and bidding processing systems
  • Email delivery and communication services
  • Property listing databases and CRM systems

Non-Functional Requirements for System Reliability

  • High responsiveness with response times under 2 seconds
  • Scalable architecture supporting increased user load and onboarding of major clients
  • Data security compliance to protect user and transaction data
  • Availability of 99.9% uptime for platform continuity

Projected Business Impact of the Platform Upgrades

The enhanced platform is expected to significantly improve user experience, facilitating faster property transactions and increasing client acquisition. Estimated outcomes include launching a robust online bidding checkout system, attracting high-value clients quickly, and ensuring timely, budget-compliant delivery that maximizes return on investment, similar to prior successful implementations.

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