The client faces difficulties in providing an intuitive, real-time pricing and ordering system for complex biological storage products, coupled with cumbersome registration processes and limited online customer interaction channels, impacting sales efficiency and user experience.
A mid-sized biotech firm specializing in cryogenic storage of biological materials, seeking digital transformation to enhance customer engagement and streamline sales processes.
The implementation of this platform aims to significantly improve customer engagement, streamline the registration and checkout process, and enable real-time, customizable pricing. Expected outcomes include increased sales efficiency, enhanced user satisfaction, and reduced administrative workload, with a goal of handling a higher volume of complex transactions more accurately and securely.