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Development of an Advanced E-Commerce Platform with Interactive Pricing Calculator for Biotechnology Products
  1. case
  2. Development of an Advanced E-Commerce Platform with Interactive Pricing Calculator for Biotechnology Products

Development of an Advanced E-Commerce Platform with Interactive Pricing Calculator for Biotechnology Products

bravedigital.com
Medical
eCommerce
Business services

Identifying Challenges in Biotechnology Product Sales and Customer Engagement

The client faces difficulties in providing an intuitive, real-time pricing and ordering system for complex biological storage products, coupled with cumbersome registration processes and limited online customer interaction channels, impacting sales efficiency and user experience.

About the Client

A mid-sized biotech firm specializing in cryogenic storage of biological materials, seeking digital transformation to enhance customer engagement and streamline sales processes.

Goals for Developing an Interactive E-Commerce and Pricing Solution

  • Implement a responsive, user-friendly e-commerce website tailored to biotechnology products.
  • Develop a comprehensive pricing calculator that supports real-time quotes, discounts, and promotional offers.
  • Streamline customer registration with a guided, step-by-step process to simplify data capture and checkout.
  • Integrate secure payment gateways for seamless transaction processing.
  • Enhance customer engagement through interactive infographics, live chat, and a dedicated resource section.
  • Enable client management of orders, discounts, and payment plans for improved operational efficiency.

Core Functionalities and Features for the E-Commerce Platform

  • E-commerce ordering system with product options and comprehensive discount management (e.g., member discounts, multi-birth, sibling discounts).
  • A sophisticated, real-time pricing calculator supporting multiple payment plans and promotional codes.
  • Step-by-step registration workflow for biological material storage, designed for ease of use and high data capture accuracy.
  • Integration with secure payment gateways such as PayPal and other payment providers.
  • Interactive infographics with tooltips explaining complex processes like screening and ordering.
  • Online chat support feature to facilitate customer inquiries and support.
  • Password-protected sections for medical professionals and industry-specific resources.
  • Content management system for blogs and news updates related to medical advancements.

Preferred Technologies and Architectural Approach

WordPress CMS as the foundation for website development.
Custom development of an interactive pricing calculator integrated with the website backend.

External System Integrations Needed for Seamless Operations

  • Payment gateways such as PayPal and other payment systems for transaction processing.
  • Customer relationship management (CRM) system for registration and client data management.
  • Third-party verification or insurance providers if applicable.
  • Live chat and customer support tools.

Key Non-Functional System Requirements

  • Responsive design compatible with all devices.
  • System scalability to handle increasing traffic and transaction volumes.
  • Security measures to protect sensitive client and payment data, complying with relevant standards (e.g., PCI DSS).
  • High performance with fast load times and real-time feedback in pricing calculations.
  • Robust user authentication and data privacy controls.

Projected Business Benefits and Performance Metrics

The implementation of this platform aims to significantly improve customer engagement, streamline the registration and checkout process, and enable real-time, customizable pricing. Expected outcomes include increased sales efficiency, enhanced user satisfaction, and reduced administrative workload, with a goal of handling a higher volume of complex transactions more accurately and securely.

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