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Need to translate complex scientific research on habit formation into an engaging mobile application that simulates personalized coaching. Difficulty in maintaining user engagement while delivering actionable health insights and behavior modification strategies originally presented in book format.
Fast-growing health and wellness company founded by a New York Times bestselling author, specializing in habit formation and behavioral change through science-based solutions
Expected to achieve 50,000+ downloads within first month, with 40% increase in user retention compared to traditional health apps. Projected to reduce habit failure rates by 25% through personalized interventions, while establishing new revenue streams through premium content subscriptions.