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Development of Accessible Horse Racing Investment Platform

lizard.global

Sports

Financial services

eCommerce

Industry Exclusivity and Accessibility Challenges

Traditional horse racing participation in Australia remains prohibitively expensive and manually operated, restricting engagement to wealthy individuals and preventing broader demographic participation. This creates missed opportunities for industry growth and community engagement.

About the Client

Digital platform democratizing horse racing ownership through fractional shares

Key Project Goals

Democratize horse racing ownership through fractional share purchases
Create accessible entry points for non-wealthy participants
Build a digital community for horse racing enthusiasts
Attract younger demographics (early 30s) to the sport

Core Platform Capabilities

Secure microshare purchase system
User account management dashboard
Real-time horse performance tracking
Digital community engagement tools
Event registration and update notifications

Technology Stack Requirements

Web application framework

Cloud hosting platform

Payment gateway integration

System Integration Needs

Banking/payment processors
Real-time sports data APIs
Email/SMS notification services

Operational Requirements

High transaction security standards
Scalable infrastructure for growing user base
Real-time data processing capabilities

Expected Business Outcomes

Platform will create sustainable revenue through microtransactions while expanding horse racing's market reach. Expected outcomes include 40%+ increase in accessible participant base, 25%+ growth in younger demographics, and establishment of recurring revenue streams through fractional ownership models.