Development of a Virtual Showroom for Wedding Dress Collaboration and Purchase Enhancement

The client faces difficulty in attracting and engaging prospective bride and bridal party customers. There is a lack of integrated digital tools that support dress selection, coordination, and pre-wedding collaboration, which limits customer experience and sales opportunities for their bridal collection.

A premium fashion retailer specializing in luxury dresses for special occasions, targeting both domestic and international markets, seeking to enhance customer engagement and sales through innovative online features.

• Create an online interactive platform allowing brides to set up wedding events and invite bridesmaids for coordinated dress selection.
• Enable bridesmaids to join via invitation links, view assigned dresses, select sizes, and make purchases seamlessly.
• Implement a countdown feature to build anticipation for upcoming weddings, enhancing user engagement.
• Integrate the showroom with existing product collections for easy addition of dresses to virtual fitting rooms.
• Achieve increased subscription rates to new bridal features and a measurable rise in wedding dress orders and overall sales.

• User roles with distinct permissions (bride as admin, bridesmaids as participants).
• Wedding event setup with date and invite management.
• Invitation system via email links for bridesmaids to join the showroom.
• Ability for the bride to assign dresses from collections to her bridesmaids.
• Bridesmaids can view assigned dresses, select sizes, and complete purchases.
• Countdown timer indicating time remaining until the wedding date to foster excitement.
• Integration with product catalog to add dresses directly from collections.
• Separate testing environment for feedback and iterative development.

• Product catalog management system for adding dresses
• Email notification and invitation system
• AWS hosting and scalable infrastructure

• Scalable infrastructure on AWS to accommodate increasing user demand.
• Secure user data handling, especially for user authentication and payment processing.
• High system availability with minimal downtime.
• Responsive UI compatible with various devices and browsers.
• Performance metrics: page load times under 2 seconds, real-time sync for countdown timer.

The development of an interactive virtual showroom is expected to significantly increase customer engagement, leading to higher subscription rates for bridal services, a 19% uplift in wedding dress orders, a 5% improvement in repeat customer rates, and the promotion of top-rated dress collections, thereby boosting overall sales and brand loyalty.